Non-Executive Director Tracie Carter has a career spanning over 4 decades in HR and organisational development and has a passion for helping people and businesses evolve together.
We sat down with Tracie to explore her professional journey, find out her take on the future of technology, and discover what keeps her motivated in her career.
What keeps the world of technology exciting for you?
Having worked with tech professionals for around 40 years, I see transformation not just in terms of systems and platforms but in how tech can reshape whole organisations. One of my most impactful experiences was partnering with an Agile Coach to create and streamline HR processes. That type of collaboration completely transformed how the business operated. The most exciting thing? We still don’t even nearly know the full extent of what’s possible. There’s always more to learn, more to try. The sky really is the limit. It’s exciting, but also a little unnerving! As someone who loves change, though, I always try to take a positive mindset where progress is concerned.
You’ve led some major change programmes over the years. What makes a project successful?
Clarity and connection. People need to understand the “why” behind the change. If you can articulate that and bring them with you, even the most complex or difficult changes become achievable. For me, success is when people feel part of the journey – not just passengers but participants.
What’s something you’ve learned with the benefit of hindsight?
Perspective. I used to be a full-on workaholic, constantly chasing deadlines and burning the candle at both ends. Now I realise that being constantly “on” isn’t sustainable — or all that effective. What really matters, whether in work or in life, is people. We should never lose sight of that. It’s probably my only regret in life – that I gave too much to work at times. Learn from my mistake!!
Having stepped back from full-time work, how are you finding this phase of your career?
It’s exciting! I retired from full-time roles in early 2024 and now I only take on work I care deeply about – like Damia Group. I feel lucky to be in a position where I can focus entirely on the projects that matter to me and where I know I can add real value. The fulfilment comes from making an impact, not just being busy. I spend much more time with my family and friends and try to travel somewhere new every month. Since leaving full time work my health has improved significantly, especially my mental health. I have never really suffered from depression or anxiety per se, but having stepped out of incredibly demanding roles into a life that has more time for me, I can see the damage that was having over time. It’s good to be away from that, and if I could say one thing to the younger me, I would say to focus on what’s really important – you, your health, and the people that truly matter – family and friends.
Is there a career moment you’re especially proud of?
Definitely earning my degree at 39, while raising two young sons and working full time. I remember the night before my final dissertation was due bouncing my then 1 year old on my knee whilst typing at 3am because he was teething and my deadline was just a few hours away! It was intense but it taught me that anything is possible if you want it enough. Getting my Fellowship from the CIPD (Chartered Institute of Personnel and Development) shortly after was the icing on the cake.
You were a client of Damia Group for many years. What made you decide to join the team?
I was a client of Damia’s for 30 years, and so I realised that they were different. Even when I wasn’t an active client, they took the time to check in on me and keep nurturing our relationship. The people, without question, are what makes Damia Group. Their commitment to clients, their energy, their passion — it’s extraordinary. After all those years as a client, joining them felt like a natural next step and I was thrilled when the opportunity to do so arose. I’m super excited about where we’re going together.
How do you see the tech sector evolving?
I hope we don’t lose the human element. Tech can do amazing things — save time, improve access, drive performance — but not everything can be solved by an algorithm. Sometimes, people just want to talk to other people. We need to protect that.
What’s the best piece of advice you’ve ever received?
Two things really. First, be true to yourself. Anything else is exhausting and unsustainable. That advice has shaped how I’ve led teams, handled challenges and approached every chapter of my career.
Second, celebrate others’ successes, even if you might be envious of it. Your time will come, but only if you make it happen. Careers don’t just happen; they are crafted out of your own determination and talent.
